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I have sample images on my web site, where I feature more projects with fewer images.
The strategy is to provide a tease on the web, then a little more in an e-mailed PDF, and finally the full picture in print, via a face-to-face interview.
Lately, people are more impatient, and I’m thinking of revising that strategy. I worry that having too much work online will lead people to be disappointed when they meet me in person—I don’t want potential employers tosay “I’ve seen this already on your site. What’s next?”
Make it clear and readable, with just a touch of your personality. Approach a résumé like any other design process. Think about the project goals, the context, and your audience. Your résumé needs to present your intangible expertise—most likely it will be viewed on a screen within an email.
Remember, the person reviewing your resume is very busy and has seen hundreds of résumés.
Don’t lump too many things onto one page. Give the work some breathing room. This is especially true of logos, which many students tend to present together on one page. They each represent different ideas, so why show them as a group? This is even more problematic in that truly great logos are hard to pull off, so you shouldn’t be showing a ton of them anyway.
Present only work you’re proud of, you shouldn’t feel the need to make any excuses for the pieces you present. Limit your work (somewhere around 8-15 projects is ok).
Think about your audience, tailor the portfolio by including work you know they’ll be interested in. Show yourself in your portfolio, your passion projects often are the most interesting things in your portfolio.
These projects let your interviewer get a glimpse of who you are, what you’re passionate about, and what you do in your free time. Because let’s face it you spend a lot of time with your coworkers, you’ll need to get along.
Contact the people you want to work with, not just places with job postings.
Personalize your cover letter.
Know shit about the company.
Make sure you thoroughly understand the role: UX is different than UI is different than Communication Design.
Have a personality, be friendly and warm, but not weird.
Follow up once, tops.
Always thank the people for their time and consideration.
A resume that is poorly designed tells us that you are not detail conscious, or that you are incapable of making sound judgments about something as marketing- specific as a resume when left to your own devices.
It is easy to overlook, and impossible to dismiss, since your resume, left on the interviewer’s desk, is the sole reflection of you once the interview is over and you have gone home.
Ninety-five percent of the people who come through my door are students who have little interview experience. So I usually take far too much time—an hour or more—trying to set them on the straight and narrow, as one particular guy did for me many years ago. This is what I learned:
1. Ask how much time you have. This lets the interviewer know you appreciate the value of time, and allows you to then take control as much as possible.
2. Divide your interview into thirds.
First third: Get personally professional. Ask about things you quickly observe in the environment. For example, “Did you climb Machu Picchu? I see that photo… I noticed you love art deco and modernist posters… I see that you collect shrunken heads and Victorian dildos…” Or you can ask about the interviewer’s path to the business, etc.
Second third: Show your portfolio. Never say anything negative about it. And be sure you don’t explain each piece, because the work should speak for itself. Also, if there is a relevant way to bring some of the information gleaned from the first third of the meeting into play, do so, because it shows the ability to connect ideas. When you ask for feedback, make sure to take it professionally, not personally.
Final third: Build your network. If the company you are applying to isn’t hiring, ask for referrals, ask for directions, ask for advice, but make sure not to overcompensate with heaping portions of prattle.
Don’t be discouraged if things don’t always go according to plans. Everyone has setbacks, and good things come to those who wait. You have to work hard, but success can also be a little more than that: many of the amazing opportunities I’ve gotten are the result of meeting the right people at the right time.
Smart companies are foregoing posting jobs altogether and straight up looking for people on portfolio sites like Behance, Dribbble & Coroflot. Be found there.
Use social media as your recruiter. Follow companies you admire, have interest in and terms that are applicable to your job hunt. You can literally wake up to an entire job hunt done for you every morning with no work on your part besides initial setup.
Social media is a gift and a curse. Your personal life and professional blur together. Have a strategy for each individual network and determine whether or not they play a part in your job hunt and how you choose to promote yourself.
Remember this advice, paraphrased from Dale Carnegie: get in the other person’s shoes, and adopt their desires as your own. If you can stir in me an eager want to hire you and you show how you will give me what I want, you have a much better chance of being hired than someone who comes to the table with their list of needs (or worse, demands).
I don’t mind seeing one or two examples of personal work; though I’d much rather see how a young designer tackles an identity for a local dentist, or something equally mundane.
How designers design the everyday is a good measure of their ability. Anyone can makea gig poster look good .
I hate “create an identity for a fake company” projects. I also don’t want to see exploratory pages, wherein you examine how you put a single page of type together in black and white.
I want to see projects that tell me who you are as a designer, and I want you to reinforce it again and again.
Create something for yourself, by yourself. It shows craftsmanship—an ability to create something from a blueprint. If well-executed, it will land you a job. After all, it worked for me.
1. To include a letter starting with “Dear Madam/Sir.” In my studio, those go right into the trash can. If somebody does not take the time to find out my name, I don’t feel obliged to read the letter.
2. To only include posters and book covers. Most design studios make a living organizing large amounts of information. Posters and book covers are not strong enough mediums to demonstrate that ability.
3. To include pieces in which a found piece of art with itsy-bitsy type on it is prominent. It is easy to make a magazine spread look good when it features a bleeding Richard Avedon photograph, and it says absolutely nothing about the talent of the designer.
The work should be current—ideally from the past year. It’s not a retrospective of your time in school, or proof of all of the classes you attended. It’s good to think of the collection of work in the portfolio as evidence of your skills and conceptual abilities.
If you want to be the designer that stands out of the rest, do something more than just designing. Make an interesting project like for charity, start an agency, hold an exhibition, start a design festival or build a site like Behance. Become interesting.
Pass the beer test.
Be clever and piece together email addresses.
Find out who your heroes are and work for them/with them. Read about how Big Sean got to work with Kanye, then figure out how to work with “your Kanye.”
Put yourself in a position where your heroes can hear you.